All in local

Introducing Joon + Co., High End Style With a Conscience

Style Logic has been a huge part of my life these past few years, starting as a simple creative outlet and ending as a local style hub for West Michiganders. While it has been fun and definitely educational, I'm sad to say it's going to get put on the side burner for a bit. Joon+Co., the new, online shop I'm opening early Fall 2017 will sell a beautiful array of high end ethically made and responsibly sourced items with a clean, modern aesthetic.

Lee & Birch: A West Michigan Leader in Style, Selection, and Service

In West Michigan, there are just some must-visit places that you need to see. Founders for the beer lovers, Lake Michigan for the water lovers, and Lee & Birch for the fashion lovers. From their fun fashion shows and gorgeous photo shoots to their frequent participation in charity events and local collaborations, this is a boutique serves as an inspiration and leader to the style community in West Michigan. They are well known, well respected, and their selection is one of the best I've seen in the area.

Lizzie Williams On The Importance of Empathy, Community, and Being Comfortable in Your Own Skin

A few jobs ago, I had the pleasure of working with the very talented Lizzie Williams. She was in marketing, and was often helping out with things in the application development department where I worked, so we ran into each other often. Her style, in one, self-described word is, "comfortable," which in my opinion is what Lizzie is to everyone she meets. Whether she's in jeans and a hoodie, or a peppy blazer and heels, she is someone who takes the time to listen, understand, and empathize, she exudes confidence and kindness, and the world is a better place because of people like her.

A Valentine's Day First Date

We wanted to capture the excitement, awkwardness, and romance that people experience on a first date. The thrill of it all comes with the uncertainty. Questions like, "did he mean to touch my hand?" and "I wonder if he'll kiss me" or even sometimes, "when will this be over?" race through your mind. The models did an excellent job of portraying this. I went for a warm, comforting look, that really represented Grand Rapids, something that felt right in a casual coffee house setting. Alex, the female model, had a cute selection of dresses to pick from, so we chose a lightweight suede dress in a warm tan tone. I paired it with a muted light pink bag, black tights and booties, and tossed in her red toggle wool coat to really bring out Alex's signature red lip. On the male model, I wanted to play up the red without overpowering Alex, so I decided on a casual red plaid button-down with slim, well-cut jeans, simple black shoes and a nice leather jacket. I wanted their looks to compliment each other, but not distract or overpower the other.

Andrea Rene Wallace: A Leader in Strength, Style and Staying True to Yourself

When I first met Andrea at a makeup session for our Mia's photo shoot, she confidently strolled through the door and first complimented my eye makeup, then promptly thanked me for including her in our day, said it was nice to meet me, as well as had several synchronous conversations with the others in the group. I was immediately impressed at her ability to chat with about 4 of us all at once and actually understand what was going on. This lovely lady exuded a sort of ego-less confidence that I wish I had. We all sat and chatted throughout the morning, discussing all sorts of things. I learned that Andrea, a single mother to her son, is also an NPC bikini model competitor, professional fitness and fashion model, trainer and nutrition expert, and master hair stylist. She is also working on her NASM Personal training education. She is a very busy lady, and a lady with style.

Leigh's: A Luxury Fashion Haven Nestled in Breton Village

There comes a point in every girl's life when you just need a little luxury. Enter: Leigh's. Whether it's the touch of a luxe wool, breathtakingly elegant formalwear, or the impeccable service, when you enter the store, located in the ever-growing Breton Village near the corner of Breton and Burton, you can't help but feel a bit pampered. You could easily spend a few hours just browsing the upscale selection they provide. The whole team involved in the shoot was in awe of the amount of items in the store, and how nice everything was. It truly was an amazing day getting to style looks from such a beautiful and luxurious store. We hope you like the looks!

Introducing Personal Styling from Style Logic

I've always loved fashion, the materials, designs, models, trends, everything about it. I get the same rush shopping for designer handbags that I think some people get from extreme sports, and instead of playing outside or hanging out with friends, I spent a lot of my childhood drawing "the girl" in various outfits. I just love the self-expression you achieve by dressing a certain way and how when you combine beauty, clothing, accessories and attitude, you can create a work of art.

Support Local Grand Rapids Businesses with These Super Stylish, Last Minute Gifts

This list is anything but exhaustive, and there so many great places to get gifts and support your local community, so instead of Amazon-primining if this (last minute) holiday season, check out this list and take some time out of your lunch hour, errand running or Netflix binging to get something personal, local and most of all, on-time for the people who matter to you this holiday.

Mia's: Eastown's Most Glamorously Eclectic Boutique

First of all, Happy Halloween everyone! If you grew up like me, playing dress up for hours, sometimes days on end, you should definitely hear over to Mia's Dress Boutique on Wealthy st. in Grand Rapids. This shoot was a tough one to style in the time given, simply because of how many fun and unique pieces they carry. They have everything from formal dresses and sets to casual separates and novelty accessories, so when it came time to narrow my selection down to 3 or 4 looks, it was really tough. I hope you love these looks as much as I do!

Alyssa Ferguson: On Turning Dahlias, Determination and Dreams into Reality

Let me tell you ladies and gents, I am not an easily impressed person. I hold my friends, family and myself to very high standards and have a low tolerance for laziness and complacency. I realize how few of you reading this are now getting in line to be my next BFF, but the result is a group of amazingly kind, loyal and dedicated people. I hold kindness above all other traits and consider passion a pre-requisite before investing much time in a person, professionally. When I came in contact with Alyssa Ferguson (pronounced Ah-Lee-Sah), she checked both of those boxes instantly, and I was impressed. I was also very excited to meet another person who wrote as thorough and as detailed emails as me. We were introduced through a mutual contact and ended up collaborating on the Shop Local photoshoot at Jade. She provided the beautiful florals including living succulent accessories and a gorgeous flower crown, and helped style the looks in our most recent Shop Local with Mia's photo shoot, post coming soon. She is quite the "jane" of all trades, with some serious skills in floral design. Read on to learn more about this incredibly hard working and creative woman. Prepare to be inspired.

Jade: Rockford's Beautifully Boho-Chic Boutique

I've always considered myself a city girl. I don't like grass, dirt, insects or just being outdoors in general, so in 2014 when my husband and I moved up to Rockford, MI, somewhere known for its bike trails and farms, people were a bit surprised. To be honest, I really enjoyed seeing green again after living in an apartment in downtown Grand Rapids for the previous year. Our current home and neighborhood in Rockford are so beautiful and we feel very blessed to be here. When I started doing the Shop Local series for the blog, I wanted to feature some of the great boutiques up here in downtown Rockford since we actually have a pretty great selection. I also wanted to do something in a different style than the previous shoots at Denym and Humanity Boutique. That is when I thought of Jade, one of the most popular boutiques in the area, that has a very unique, modern yet bohemian style selection.

Erick Gerson: Meet the Man Behind the Makeup

Back in 2012 when my hubby and I were getting hitched, I went back and forth on whether or not I wanted a makeup artist or not. I was pretty good at doing my own makeup, proud, in fact, for how far I'd come since my Drew Carey Show, Mimi days. Then, I came across Erick Gerson. He came highly recommended and was very responsive to emails and questions that I had, which is and was important me. I checked out his website and portfolio and I was very impressed with his work, so I booked him, and as you can guess, this is where our story begins. Let me introduce you all to the man, the legend and the makeup that is Erick Gerson Rodriguez

Humanity Boutique: A Local Style Gem that's Making a Difference

Humanity Boutique has everything from flared jeans and kimonos to wedding guest attire and one-of-a kind statement pieces. The small but style packed boutique also carries a wide variety of beautiful jewelry and accessories along with a small selection of plus size styles. They also have an online store where you can shop what's in-store and some online exclusives. They offer free shipping on orders over $75, so if you're like me and would rather shop in your pjs, you can still support a local business without having to actually get dressed. #winning

Denym: The Grand Rapids Authority on Premium Denim and Casual Chic

If you haven't stopped by downtown Grand Rapids' West side lately, you need to. The area, which used to be pretty run down and desolate, is now flourishing. Everywhere you look, all sorts of businesses are joining the wide variety of restauranteurs, retailers and tech firms that have set up shop on the West side. Among them is the men's and women's casual-chic boutique, Denym.