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Lee & Birch: A West Michigan Leader in Style, Selection, and Service

Lee & Birch: A West Michigan Leader in Style, Selection, and Service

styling by Becky VandenBout and Alyssa Ferguson, photography by Studio Phrené, makeup by Erick Gerson, hair by Sydney Spellis of Sin Republic, modeling by Stephanie Oki Chun

In West Michigan, there are just some must-visit places that you need to see. Founders for the beer lovers, Lake Michigan for the water lovers, and Lee & Birch for the fashion lovers. From their fun fashion shows and gorgeous photo shoots to their frequent participation in charity events and local collaborations, this is a boutique serves as an inspiration and leader to the style community in West Michigan. They are well known, well respected, and their selection is one of the best I've seen in the area.

Lee & Birch has three West Michigan locationsGrand Rapids, Grand Haven, and their newest and largest boutique just opened up in Rockford, which just so happens to be the setting of this fantastic photo shoot. When you enter the new Rockford location, it screams fresh, fun style. The building is white with pops of color from the wide variety of unique and professionally curated items. They have every type of clothing item you can think of as well as an adorable collection of bags and accessories. The eye catching selection of jewelry, from high end designer to local artisan creations, will have you "ooing" and "ahhing" the second you enter the door.

Founded in 2007 by Grand Rapids native, Nikki Gillette, the company was originally located in Norton Shores, MI before opening up their second store in Grand Rapids. Soon after, the Norton Shores location moved to Grand Haven, and in 2017, the Rockford location opened up shop.When asked why she chose Rockford as the newest location, Gillette replied, "We love the small town feel Rockford has and the sense of community. It is an awesome downtown setting with a great flow of businesses. We felt Lee & Birch could compliment the other local businesses and also fill in some gaps. The Lee & Birch concept is to offer top notch customer service in small footprints (under 2500 sq ft.) in small coastal and/or established downtowns, so Rockford was the perfect fit."

We hope the Rockford community embraces us and our new customers love the store as much as our current customers do. Our hopes for the L&B brand is to continue dressing people to live their lives with confidence and fun, and also to continue opening new locations

The company is 100% women owned and operated and their target audience, the fashion-conscious woman looking for an individualized and confidence-enhancing style experience, has helped make them one of the, most well known style destinations in the area.

Dressing women to live their lives with confidence, fun, and originality is Lee & Birch's primary focus.  We price ourselves on creating a fun, inspiring, and caring environment for both our customers and employees.

Gillette provides some insight into how she selects the labels and pieces to carry in her stores, "#1 is the look and how it is going to work for our customer. We have our customers in mind every time we buy an item, down to saying by name who we think would love the piece. #2 is the quality and feel of the fabrics. We touch every fabric before ordering and that is probably the number one comment we get from customers - how soft everything in the store is. #3 price point and trend."

Whether you're stopping by to refresh your spring wardrobe, grab a mother's day gift, or just to say hi to your favorite stylist, Lee & Birch will not disappoint. From the modern, yet comfy interior to the insanely beautiful pieces they carry, there's a bit of something for everyone.

You can also shop from your pjs at Lee & Birch's online store.









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