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The Stitch Fix Experience: Part 1

The Stitch Fix Experience: Part 1

This is the first of several posts that I will do, personally evaluating and walking through many of the personal shopping subscriptions out there right now, so stay tuned for more. 

First up: Stitch Fix. Already read Part 1? Check out how my box of style turned out in part 2.

Most of you have probably heard of the style subscription service that is Stitch Fix. In case you haven't, Stitch Fix is a monthly subscription service that provides the client with a box of personalized pieces that are supposedly hand-picked for you. Your selections are based on a very in-depth questionnaire that you fill out providing your sizes, style preferences including what you like and dislike, budget and other specifications and requests. I'll provide a walk through of the questionnaire in this post. When you get your box of items, you can try them on and keep what you want, sending back the things you don't within 3 days in a prepaid shipping bag. Once you receive your items, you fill out a survey on each piece and the box as a whole.

As a fashion girl, hell will freeze over the day I let somebody else shop for me, but I understand that for many people, the convenience of having personalized style delivered to their door is crazy-pants awesome. To others who don't have the time or maybe the interest to keep up with current trends, the personal stylist assigned to them would be an invaluable resource. And don't we all love getting packages in the mail to begin with? 

Stitch Fix was one of the first of these services to hit the market (or should I say our doorsteps?), and has paved the way for several other noteworthy competitors like Le Tote and Keaton Row. Stitch Fix's founder and CEO is Katrina Lake, a Harvard Business School graduate, has extensive experience in social e-commerce, traditional retail as well as entrepreneurship consulting. She joins a long and ever-growing list of innovative women who are merging technology, fashion, social media and e-commerce to generate the type of services that the fashion and style industries can't seem to get enough of.

Ok, that is enough of an introduction, let's take a look at the company's credentials.

The Company: Stitch Fix

The Styling Fee: $20, but can be used towards item purchases. They also have a referral program.

The Brands: generally lesser known or unknown brand names, some exclusively made, designed for and available on Stitch Fix. It is suspicious to me why they don't list all of the brands that they use like most of their competitors do. More information here.

The Sizing: All typical (XS-XL, 0-14) sizes including maternity and petite. Oddly, there is no plus size choice if you're over an XL or 14. Seems like a great market niche to get into...

The Subscription: You can do one-off boxes along with or instead of 2-3 week, monthly, every other month, or every 3 month subscriptions. You can also skip a box if you are using a subscription as well as cancel anytime before your box ships for that subscription period. More information here.

The Stylists: According to the FAQ's, their stylists are trained, but other than that it doesn't give much information on their qualifications. However, for those of you who want to shop for a living, that may be good news. Check out their careers page. You can request to have the same stylist each time or for a new one, and can leave notes and communicate with them through the website.

The Tech: They are on every social media platform that would make sense. They have a youtube channel, cute-as-a-button Instagram feed, and a free iPhone app. I don't see anything mentioned for Android users. As a web developer and former engineer, I am very impressed with their tech blog, MultiThreaded (slow clap for the clever name), that explains their engineering, algorithms and scientific approach behind how they run their website, styling decisions and even training employees. I'd be interested to see how much of the style is selected by the stylists vs the algorithms since they promote such personalized service. I am skeptical, but very intrigued. As far as the UI/UX goes, their site is fully responsive, has a soft yet modern design, and is pretty intuitive as far as getting around. They have a basic marketing site that re-routes to your personalized space once you login. 

The Experience: 

Make an Account

Once you click the big, pink "Get Started" button (I figured you all could get this far without a visual), you'll need to provide the usual account information like your name, email as well as your zip (probably to determine which stylist you'll get since they're hired by geographical regions), sizing and referral information. You can also sign up with Facebook.


Complete Style Profile

This is the most extensive style profile I've seen on these shopping sites yet, so those of you without much patience, take a deep breath and read on. Click the form images on the left to view larger.

First they collect age, weight, typical sizing information and how you'd like certain items to fit (loose vs tight). I wonder why they don't just ask for measurements since sizing can vary so much between brands. Perhaps people won't take the time to measure themselves?


They also ask about how you'd classify your proportions and whether or not you'd like petite sizes.

Remember, petite doesn't equal short; petite sizes are all-around a bit smaller. Hopefully their stylists take this into account if selecting petite pieces. 

Next, you're asked to say how much you like each of these style boards.
Each of the boards shows your three outfits that fit into that category. From the way they labeled the image files used, the categories (in-order) are (click thumbnails for larger view):


I'm not sure how much I agree with the names or the outfit examples, but that's what they give us to pick from.

You can enter into the form if you're a mom, pregnant, and what occasions you need pieces for.

The next section asks typically how much you spend per type of item, and has you specify any types of items, fabrics, colors or patterns that you'd like to avoid getting in your boxes.

There are also accessory and style preferences you can set including how "adventurous" you'd like your selections to be.

The last section allows you to specify any social media accounts you'd like your stylist to take a look at as well as leave a note for them. It's interesting that they'd put a spot for linkedIn, but not Instagram.

Schedule Your Fix

This part should be self-explanatory. Choose a delivery date and optionally leave a note for your stylist that is specific to that box. It looks like you can only pick a date about 2.5 weeks out, so this probably isn't the solution if you need your items quickly. This is also the place where you can set up recurring fix's.


Here, you can get your referral links to earn a $25 credit once somebody receives their first box from that link.


Well, this is the part where I wait for my "fix" to come in the mail. Part 2 to come once that happens. I hope this post helps to explain what getting set up with Stitch Fix is like. 

The post The Stitch Fix Experience: Part 1 appeared first on Style Logic

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