Net-A-Porter: Fashion Dreams
If you aren't familiar with the site Net-A-Porter.com yet, it is a luxury only, powerhouse e-commerce retailer that sells only the most stylish pieces from the most in-demand designers. The expressive styles and top of the line materials and craftsmanship shown in the prestigious designer collections are the things of most fashion girls dreams.
The name is a play on the well known term "prêt-à-porter", which is French for "ready-to-wear." Unlike couture, which is made per a client's own size measurements and design specifications, ready-to-wear collections are sold in definitive sizes as finished pieces and often manufactured according to common fit standards. Learn more about the differences between RTW and couture here.
The company was founded in 2000 by Los Angeles born Natalie Massenet (MBE*) in her Chelsea flat. Massenet is a former journalist turned fashion entrepreneur and currently the chairman of the British Fashion Council (BFC). Her father was an American film publicist, and her mother was a British model for Chanel. After growing up in Paris, she moved back to LA with her father and attended UCLA for English Literature. She has global experience in the fashion modeling and magazine industries. In 1998, Massenet started working freelance as a fashion journalist and two years later founded Net-a-Porter as a way to sell fashion through an online magazine format. That same year, the well-established luxury goods holding company, Richemont, acquired the majority of the shares of Net-A-Porter,com and Net-A-Porter became another luxury goods business under Richemont's gold and diamond lined umbrella. Pre-acquisition, Net-a-Porter was valued at about $519 million and climbing.
In 2015, Net-a-Porter merge with Yoox, a well known blah blah. The two companies, both online fashion and shopping trailblazers, combined to make Yoox Net-a-Porter Group
As far as available labels to shop, Victoria Beckham, Givency, Bottega Venetta and Oscar De La Renta are just some of the designer collections available. With their headquarters in London, Net-A-Porter is owned by Richemont, who also owns other luxury brands such as Cartier, Chloé, Piaget and Alaïa.
In case you didn't just replay this scene from Clueless in your head, as you should have, here it is. Educate yourself, for nostalgia's sake.
Being from the tech industry, one of the things I love most about Net-A-Porter is their web presence. You can shop their regular online site or download their shopping app to your phone and tablet apps in the Apple App Store or in the Google Play app. The also have their weekly style publication, The Edit, a weekly magazine put out by the company, features articles, photography and product highlights. Product recommendations as well as travel and lifestyle pieces are also featured along with style advice and shopping inspiration. Each issue is titled per its content and 'shoppable' on Net-A-Porter.com or from any of their array of mobile apps. The Edit, as well as their social shopping network, the Net Set, are each in their own app from the Apple App Store, among a slew of others. As if that wasn't enough, they also publish Porter, a bi-monthly fashion magazine, available in print as well as from the Apple App Store, focusing on the modern woman with a global lifestyle. It features inspirational pieces as well as collections of carefully chosen art and beauty product recommendations.
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